In this episode of Facebook Ads with Fexingo, Lucas and Luna dig into the often-overlooked but powerful setting: the conversion window. They explain how choosing between 1-day click, 7-day click, and 7-day view windows can dramatically shift the data Meta's algorithm uses to optimize your campaigns. Using a concrete example of an e-commerce brand selling $50 products, they walk through how a too-short window can shut off sales that actually happened, while a too-long window can dilute your signal. They also discuss the impact on cost-per-acquisition, learning phase, and how to test different windows for your specific business. If you've ever wondered why your reported conversions don't match your actual sales, this episode is for you.
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