Episode 132 of Facebook Ads with Fexingo dives into how advertisers are using first-party data matching to rebuild audience targeting after Apple's iOS 14 privacy changes. Lucas and Luna unpack the mechanics of hashed email matching, the shift from pixel-dependent to server-side identity graphs, and real results from a mid-market retailer that lifted ROAS 22 percent by layering customer uploads against Advantage+ campaigns. They discuss the trade-offs between match rates and data freshness, why smaller advertisers struggle with the minimum threshold for statistical significance, and how Meta's new Conversions API endpoints have narrowed the gap between iOS and Android performance. Practical takeaway: a concrete checklist for cleaning and uploading CRM lists that actually improve match rates. No fluff, just the technical and strategic decisions that make first-party data work in a post-IDFA world.
#FacebookAds #FirstPartyData #iOS14 #MetaMarketing #AudienceTargeting #ConversionsAPI #CustomerUpload #MatchRates #AdvantagePlus #DataPrivacy #AdTargeting #ServerSideTracking #HashedEmails #ROAS #CRM #FexingoBusiness #BusinessPodcast #Marketing
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