In this episode of Facebook Ads with Fexingo, Lucas and Luna explore the unsung hero of efficient ad spend: negative keyword targeting. With CPMs climbing in mid-2026, every wasted impression hurts. Using the example of a high-end furniture retailer, they show how excluding terms like 'cheap' or 'used' before launch can cut cost-per-acquisition by 30%. They discuss Meta's keyword exclusion lists, placement-level controls, and how to find your worst-performing search terms via the search terms report. Plus, a practical tip on updating exclusions weekly to stay ahead of search trends. If you're running Facebook ads and haven't touched your negative keyword list, this episode will change your approach.
#FacebookAds #NegativeKeywords #AdSpendEfficiency #MetaAds #PaidSocial #DigitalMarketing #Targeting #FurnitureRetail #SearchTerms #KeywordExclusions #CPM #ROI #AdOptimization #MarketingStrategy #FexingoBusiness #BusinessPodcast #SocialMediaAdvertising #MarketingTips
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