Success on social media can be a little tricky. Even those who are effective and comfortable networking with people in a live setting tend to struggle engaging with people effectively online. So I put these 10 tips and tricks together with that in mind.
#1 - You do You!
The goal isn't to get everyone to love you. That will never happen. Be you, be authentic, and appeal to those who are naturally attracted to what you bring to the table.
#2 - LinkedIn is NOT Facebook
No posting of cat pictures. The rule of thumb here is to make sure you provide some sort of value with everything you do., Keep it professional.
#3 - Seek first to understand
This is an oldie, but a goody. One of the 7 Habits of Highly Effective People in Stephen Covey's book. This is maybe the most important rule of your job search. For some reason, even people who understand this lose sight of it when connecting with people online. The same rule applies.
#4 - Post unique content
The more unique it is, the more you stand out. The more people will share. The more exposure you get. Remember to use hashtags.
#5 - Quality over quantity
When engaging with your audience, it takes more than "likes". Rather than giving drive-by "likes" to a dozen posts, take the time to find 2 or 3 that really mean something to you and engage. Make a comment, leave a note, give an opinion, continue the thought... Add value. Show your expertise.
#6 - Request recommendations
Most are not aware you can do this. Request recommendations and be specific with what you are asking for.
#7 - Make sure your banner is customized
It is the first thing people see and it is customizable real estate. Take advantage of it. Having the generic banner is lazy. Make sure your profile pic isn't blocking valuable content.
#8 - Change your "connect" button to be a "follow" button
#9 - Write articles
Publish publish publish. Give your opinion. It's a great was to build your brand online. Few people do it. You articles reach a higher percent of your network because it is native to LinkedIn.
#10 - Send messages to people you are not connected with
Send messages to people you are in groups with. Also send to those who have a premium account with an open status.
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