Amogh Dhar Sharma, "The Backstage of Democracy: India's Election Campaigns and the People Who Manage Them" (Cambridge UP, 2024)

About the Book Over the last decade, election campaigns in India have undergone a dramatic shift. Political parties increasingly rely on political consulting firms, social media volunteers, pollsters, data-driven insights, and hashtag wars to mobilize voters. What is driving these changes in the landscape of electioneering? The Backstage of Democracy: India's Election Campaigns and the People Who Manage Them (Cambridge UP, 2024) takes readers to the hidden arena of strategizing and deliberations that takes place between politicians and a new cabal of political professionals as they organize election campaigns in India. The book argues that this change is not reducible to a story of technological innovations alone. Rather, it is indicative of a new political culture where ideas of political expertise, the distribution of power within parties, and citizens' attitudes towards political participation have undergone a profound change. Marshalling an eclectic range of data sources, the book breaks new ground on how we understand the workings of India's electoral and party politics. About the Author Amogh Dhar Sharma is Departmental Lecturer in the Oxford Department of International Development, University of Oxford. After receiving his PhD from the University of Oxford, he was awarded an Economic and Social Research Council (ESRC) postdoctoral fellowship. His research explores the interface between politics and technology, political communication and histories of science and technology.