Michelle Roth discusses the League of Southeastern Credit Unions' Advocacy

April 25, 2025 Vernon interviews Michelle Roth, Senior Director of Governmental Affairs for the League of Southeastern Credit Unions (LSCU). Vernon and Michelle discuss LSCU's Advocacy, and Alabama's most recent legislative session. In the role as Senior Director of Governmental Affairs Michelle Roth directs the League’s lobbying and advocacy efforts, working with the Alabama Legislature, the Governor, and her Cabinet. Her background in advocacy, community, and member relations helps Michelle champion industry-driven state legislative and regulatory issues and develop and maintain favorable relationships with lawmakers, executive leaders, and credit unions across the state. Before joining LSCU, Michelle was Executive Director of the Alabama Cable and Broadband Association. During her seven-year tenure at ACBA, she was responsible for legislative affairs, public and community relations, and statewide advocacy efforts supporting Alabama’s cable and broadband industry. She helped expand statewide internet access through this work and advocated for connecting low-income and rural Alabamians. A native of Lakeland, Florida, Michelle graduated from the University of Alabama. She has served on the Board and Executive Committee of several public policies and charitable, statewide, and community organizations. Additionally, Michelle holds the designation of Certified Association Executive, the highest professional credential in the association industry.