Andres Lares talks about his book, co-authored with Jeff Cochran and Shaun Digan, " Persuade " and a four step process to influence people and decisions. Andres is Managing Partner at the Shapiro Negotiations Institute and a guest lecturer at Johns Hopkins University. He coaches high-stakes negotiations for the NFL and NBA, as well as in business sectors like real estate, media, banking, and pharmaceuticals. Host, Kevin Craine Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise
