Ethical Persuasion Unlocked

Ethical Persuasion Unlocked explores what truly drives business growth — blending lessons from the science of human decision-making and ethical persuasion with the broader expertise shared by our guests.Hosted by Patrick van der Burght — business partner of Dr. Robert Cialdini, Founding Member and Licensed Trainer of the Cialdini Institute, and author of How to Hear YES More Often — this podcast helps professionals, teams, and entrepreneurs apply behavioural science and practical business strategies to grow with integrity.Each episode reveals how today’s leaders, sales teams, and entrepreneurs can achieve the business success that has always been within reach.The opening episodes focus on the psychology and science of persuasion — a skill the World Economic Forum ranks among the top three most urgent for modern organisations to develop. You’ll gain scientifically sound strategies, practical examples, and case studies showing its powerful impact on communication and results.As the s