How Esports has Embraced the Anime Industry | The Industry Podcast | Kerry Waananen

In this episode of the Industry Podcast, creative comms specialist and former Esports Insider podcast host Kerry Waananen joins Tom Daniels to discuss the relationship between esports and anime.

In particular, the pair touch on marketing trends, the sectors' audience crossover and why it's important for esports to tap into other industries.

This episode is sponsored by Integrated Systems Europe, the world-renowned annual tech show in Barcelona. Integrated Systems Europe will take place 4th-7th February 2025 at Fira de Barcelona. If you register today you can save 215 EUR so visit iseurope.org and use code "esportsinsider" for your FREE registration.