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NEW Season 1 Oct 21, 2026 · 30 min

Meta and Instinct are racing to build your AI assistant. Wabi has a different idea.

It seems like every big AI player is building a personal agent. Meta has Muse, OpenAI launched Dots, and a startup called Instinct recently raised $1 billion at a $10 billion valuation. But Eugenia Kuyda thinks the next generation of AI assistants needs to do more than book your restaurant reservations and find you hidden money in your Gmail. Kuyda, who founded AI companion app Replika, has just launched Wabi, a personal AI agent that organizes your life into separate conversations, brings other people into the mix, and builds custom apps around what you're trying to do. The idea is to make AI less of a solo productivity tool and more of a way to spend time with the people who matter to you. On this episode of TechCrunch's Equity podcast, Rebecca Bellan talks with Kuyda about why she thinks AI agents should bring people together instead of keeping them glued to a single chatbot, how Wabi plans to compete in a crowded and expensive market, and what it takes to get people comfortable giving an AI access to their email. Listen to the full episode to hear more about: Why Kuyda thinks single-threaded AI chats get worse as you use them, and how separate threads improve the user experience. How Wabi is approaching compute costs and monetization while its app is free. Whether phones will remain the primary way people access AI, even as operating systems become more AI-first. What Kuyda looks for when deciding whether an AI startup deserves users' trust. Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You can also follow Equity on X and Threads, at @EquityPod. Learn more about your ad choices. Visit megaphone.fm/adchoices

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