Enrollment Playbook by CMP

Enrollment Playbook by CMP is the go-to podcast for trade school and career college leaders who are serious about growing enrollment. Hosted by Michael and Andrea Gonzalez of College Marketing Pros, each episode delivers straight-talk strategies on paid media, admissions, AI-resilient messaging, CRM, and everything in between — built for any school training the hands-on workforce America needs. No fluff. No Gen Z playbooks. Just what's actually working for the schools that keep the country running.