Perplexity revenue triples ahead of Nvidia deal

Nvidia is negotiating a significant investment in the AI search startup Perplexity, potentially valuing the company at over $30 billion. This prospective deal highlights Perplexity's rapid financial expansion, with its annualized revenue reportedly tripling to more than $750 million in just a few months. Industry experts analyze this move as part of Nvidia's broader strategy to secure a presence in the application and agent layers of the AI ecosystem rather than just providing hardware. Furthermore, the commentary notes that while the valuation multiple remains high, the company's actual business growth is currently outpacing its rising price tag. This shift suggests a new market phase where investors are prioritizing monetization velocity and functional AI tools that can perform complex tasks. Overall, the sources depict a maturing AI sector where established infrastructure giants are aggressively backing successful consumer-facing platforms.