Elon Musk's X/Twitter Growth for Video and Advertisers

Elon Musk's X, previously known as Twitter, is taking significant steps to enhance brand safety for advertisers. Starting in February, the company will offer U.S. advertisers more control over their vertical video ad placements through an expanded partnership with Integral Ad Science (IAS). This move comes after the platform faced criticism for its content moderation policies and the impact on its ad revenue and brand partnerships.

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