Elevate Classics: Martin Lindstrom on Common Sense in Business and How To Stand Out

Martin Lindstrom is one of the world’s leading thinkers on branding, culture and personal transformation. He’s the founder and chairman of the Lindstrom Company, the world’s leading brand and culture transformation group. He is the author of seven New York Times bestselling books, was named one of TIME Magazine’s 100 Most Influential People, and has been named one of Thinkers50’s top 50 Business Thinkers for three years running. In this classic episode of the Elevate Podcast, Martin sat down with Robert Glazer to discuss his wide-ranging career, his book, The Ministry of Common Sense, and how to bring common sense and empathy to your business, branding and career.