Social Media Reach Is Crashing! Here's Where All The Buyers Are Going!
Is it just me, or does it feel like you're working harder than ever on social media and getting fewer people to actually see your content? Chris and I break down the shocking statistics behind declining reach on Instagram, Facebook, and TikTok, and reveal why getting on other people's podcasts could be one of the most profitable moves you make for your business. We talk about why podcast listeners are more likely to trust recommendations and buy, how podcasting helped us fill a $50K mastermind, and the power of storytelling to turn an audience into paying customers. If you're tired of fighting the algorithm and want to get your offers in front of people who are actually ready to invest, this episode will show you where to focus your energy to get more visibility, build trust, and make more sales! Check out our Sponsors: Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial. Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN. Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy. Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan. Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/happy50. Terms may apply. Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend. HIGHLIGHTS The shocking statistics behind declining social media reach and why your content isn't getting seen. Why posting more content isn't necessarily the answer to growing your audience and making more sales. How podcast guesting can help you reach new audiences who are already primed to trust and buy. The surprising difference between podcast hosts and social media influencers when it comes to influencing buying decisions. Why storytelling and long-form conversations are so powerful for building trust and converting listeners into customers. How we used podcasting to attract clients willing to invest $50K in our mastermind. What the most successful sales strategies from QVC, radio, and infomercials can teach you about selling through storytelling. How to get your offers in front of qualified buyers without spending a fortune on advertising. The simple changes that can help you stand out to podcast hosts, get booked on more shows, and turn interviews into paying customers. RESOURCES FREE TRAINING: Get Booked, Get Paid! Learn how to get booked on podcasts, stand out to hosts, and turn guest appearances into paying customers - save your spot for the free live training HERE! Make your own Million Dollar Media Kit HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow Chris: @chriswharder Follow glōci: @getgloci