From 0 to $5M in 2 Years: Strategies to Scale Fast and Profitably with Siff Haider

Ready to stop wondering ‘what if’ and start building your dream business? In this episode, I sit down with Siffat Haider, co-founder & co-CEO at Arrae. Siff shares how they grew from zero to a million-dollar brand within the first year, how to create unstoppable word-of-mouth momentum, and the early challenges of launching a brand with limited resources. We talk about the challenges like launching during a global pandemic, managing growth, and the power of choosing your partners carefully, whether investors, team members, or customers. Get ready to take action and make intentional choices in your business and life. Check out our Sponsors: Airbnb - Start making money by listing your home on Airbnb with an experiences Co-host, find a co-host at airbnb.com/host BambooHR - Experience the software that makes HR easier for all of your employees. Try BambooHR for free at bamboohr.com/freedemo Cozy Earth - Go to cozyearth.com and use code EARN for 40% off their best-selling sheets, apparel, and more. Open Phone - Stop running your business from your personal phone. Get 20% off your first 6 months at openphone.com/earn Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy Constant Contact - Get all the automation, integration, and reporting tools that get your marketing running seamlessly. Try Constant Contact free for thirty days at constantcontact.com. HIGHLIGHTS 00:00 Meet Siffat Haider, the Co-Founder & Co-CEO at Arrae. 06:15 What inspired you to start a podcast? 14:30 Tips to overcome the challenges of launching without a network or prior experience. 20:15 What does the two-year journey to launch a supplement brand really look like? 27:00 How micro-influencers and customers fuel unstoppable word-of-mouth growth. 30:15 When and how did you start hiring to help grow the business? 37:15 What simple tactics did you use to grow your email list? 41:30 How raising capital takes you away from daily business operations. 49:00 Best time to track marketing metrics. 56:30 Advice to aspiring founders who feel their idea is "just poking" at them. RESOURCES Listen to Siff’s “The Dream Maker Podcast” HERE! Get your Arrae products HERE! Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Siff: @siffhaider