Building Demand Before You Launch: The Barefaced Story with Jordan Harper

Are you growing your business based on what your customers actually want? In this episode, I'm joined by Jordan Harper, nurse practitioner and founder of Barefaced, who turned her skincare expertise into a thriving brand by keeping things simple. Jordan shares how listening to customers, educating her community, and building trust before launch helped her launch Barefaced without capital investors. We also talk about staying focused, creating more value without constantly adding products, and balancing business growth with motherhood. Get ready to rethink how you grow your business, build customer trust, and turn real problems into opportunities. Check out our Sponsors: Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial. Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN.  Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy. Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan. Faire - Sign up today and get 50% off your first wholesale order, up to $100 at http://faire.com/happy50. Terms may apply. Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend. HIGHLIGHTS 00:00 Meet Jordan Harper, CEO and founder of Barefaced. 04:00 Why solving a problem can help you build the right network. 06:30 How can social media help you connect with your ideal customers? 10:15 What Jordan learned about the beauty industry's endless cycle of new products. 13:30 How to fund a business without capital investors and reduce risk before launch. 21:45 Why saying no to good opportunities can help your brand grow stronger. 24:15 How do you stay focused when you're excited about a million different business ideas? 28:00 How to grow customer value without constantly adding more products. 30:00 Tips to find new ways to serve the customers you already have. 36:00 Why prevention is always better than correction when it comes to your skin. 40:00 Which skincare products should you prioritize for your routine? 46:00 How motherhood helped Jordan focus on what matters and learn to delegate. 51:00 The self-talk that helps you move through overwhelm and trust yourself. RESOURCES Shop Barefaced for simple, science-backed skincare products to help you build an effective routine HERE! Explore Barefaced RX for personalized, prescription skincare treatments tailored to your skin concerns HERE! Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠! Make your own ⁠Million Dollar Media Kit HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Jordan Harper: @jordanharper_np Follow Barefaced: @barefaced