The Agentic AI Licensing Shakedown: How Vendors Are Rewriting the Enterprise Playbook

In this episode of DX Today, we analyze the 2026 shift in enterprise software known as the Agentic AI Land Grab, where vendors are rewriting the licensing playbook to secure long-term platform dominance. As major players move away from unpredictable consumption-based pricing toward bundled digital labor agreements, IT leaders are being offered aggressive terms that promise cost predictability but may lead to significant vendor lock-in. We examine the strategic motivations behind these multi-y...