AWS Goes Forward Deployed: The $1 Billion Bet to Embed AI Engineers Inside the Enterprise - July 3, 2026

From DX Today | No-Hype Podcast About AI & DX Rick Spair

AWS Goes Forward Deployed: The $1 Billion Bet to Embed AI Engineers Inside the Enterprise Amazon Web Services is investing one billion dollars in a new Forward Deployed Engineering organization that embeds teams of AI engineers directly inside enterprise customers for 45 day engagements to ship production agentic systems. Chris and Laura dig into the early results at the NFL and Southwest Airlines, how the model differs from the OpenAI and Anthropic joint ventures, and why the traditional co...