Walmart's Ads Outearn Groceries | Durham News

Walmart’s app ads are quietly rewriting retail economics—Goldman Sachs says they’re turning a bigger profit than groceries themselves, with margins soaring past the usual 5%. Walmart Connect, their ad engine, is exploding, up 40% year-over-year, fueled by small sellers buying spots to stand out. Global ad revenue hit $6.4 billion last year, up 46%. To supercharge this, Walmart dumped $2.3B on VIZIO for connected TV ads and $1.4B on Vibe.co to open TV ad access to smaller brands. Partnerships with Google and Yahoo are expanding reach. Even your “what’s for dinner” suggestions might be nudged by paid placements. Walmart’s pushing AI shopping assistants to highlight speed and pricing while keeping ads subtle. Stock dipped slightly, but Wall Street loves it—Walmart’s pivoting from retailer to tech giant, betting big on ads without shoppers noticing the shift.

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This is an automated, high-level news summary based on public reporting.
Sources:
https://www.heraldsun.com/news/business/article317270893.html#storylink=partnerdigest_the

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