Torrid Cuts Stores to Boost Online Growth | Durham News

Torrid is shutting down 180 stores—20% of its total—to slash costs and reinvest in digital growth, as e-commerce now drives 70% of its sales. Despite a dip in revenue, profits are rising, proving the strategy’s effectiveness. With the plus-size market booming and online sales dominating, Torrid’s move signals a broader retail shift: convenience wins over brick-and-mortar, even as try-ons remain vital.

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