JPMorgan Ups Meta AI Outlook | Durham News

JPMorgan just flipped its script on Meta, upgrading its stock and boosting the price target to $820 — a 25% leap — after its top analyst Doug Anmuth declared Meta’s AI investments are finally paying off. Anmuth credits Meta’s Superintelligence Lab for rapidly advancing its AI frontier, with the new Muse AI agent already ranking 3 in the U.S. App Store and its latest Spark models rivaling OpenAI. He projects Meta’s AI spending to soar to $243B by 2027 and $284B by 2028, fueling growth beyond ads through smarter targeting, AI-generated content, and future products like the Watermelon model. Despite the massive costs, Anmuth sees long-term upside in commissions and subscriptions across a $100T+ AI market — a stark turnaround from just months ago when JPMorgan downgraded Meta. Other firms are echoing this optimism, signaling Wall Street may be underestimating Meta’s AI momentum.

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