Harley-Davidson's Dealership Closures: A Sign of Trouble?

Harley-Davidson, a symbol of American freedom and rebellion, is grappling with significant challenges. Despite its rich heritage and loyal fanbase, the iconic motorcycle manufacturer is facing numerous dealership closures across the US. The Covid pandemic exacerbated supply chain issues, leading to a surge in demand and full-price sales. However, the current situation suggests a deeper problem, with dealers struggling to make enough money to stay afloat. Harley-Davidsons CEO, Jochen Zeitz, acknowledged these difficulties and emphasized a renewed focus on strengthening dealerships and enhancing the riders connection to the brand. The company aims to leverage its powerful legacy to navigate these turbulent times. DNN | The Daily News Now! The world’s first global local news network. Every city. Every story. AI powered. Hosted on Acast. See acast.com/privacy for more information.