Cider’s Bold Move Into Physical Stores | Durham News

When online giants like Shein and Temu slash prices to dizzying lows, traditional retailers scramble to compete — but one fashion brand is doing the opposite. Cider, born digital in 2020 with trendy, affordable styles and a slick online vibe, is boldly opening physical stores. Their second permanent location in San Jose, California, blends tech with retail — think digital fitting rooms and smart checkout — tapping into the city’s young, fashion-forward crowd. After smashing records at their LA debut, they’re set to open a third store in November in Cerritos. In a world where most brands are shrinking storefronts, Cider’s move proves that physical retail still thrives when it delivers unforgettable experiences — not just transactions.

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