3 Steps to Becoming a Subject Matter Authority. Episode 92 with The Real Brad Lea (TRBL). Guest: Ulyses Osuna.

"If you can control what people see about your brand, then you can control what they think about you," says Ulyses Osuna.

But, how does an entrepreneur in the early stages of their business strike go about controlling their image during a stage when any press is seen as good press?

The smart ones bring in help, such as public relations guru Ulyses Osuna.

Self-described as the number-one public relations expert in the US, Ulyses states that million-dollar companies look to him for advice — an impressive claim since, at a fresh-faced 20 years old, Ulyses can't even buy himself a beer to celebrate a big win.

Eager to put Ulyses' knowledge to the test, Brad asked the influencer for one hack that could help anyone, at any stage of building their personal brand… and he delivered!

Tune in to check out Ulyses' three steps to gaining authority as a Subject Matter Authority that are so useful, even Brad was jumping to put them into play.