How Front-of-Package Claims Mislead Shoppers, and What to Read Instead
- A new PRiMER study that analyzed nearly 600 packaged foods found that front-of-package (FOP) health claims like "high in fiber" or "heart healthy" often fail to match the product's nutritional quality
- Ultraprocessed foods were the biggest offenders, displaying the most "health" labels while remaining high in sugar, sodium, and refined fats
- Marketing phrases such as "keto," "gluten-free," or "organic" can make a product sound healthy when it isn't
- When checking a Nutrition Facts label, begin with the serving size and calories, then look at the % Daily Value for key nutrients
- Learning to read nutrition labels helps you make confident daily food choices that support heart health, steady energy, and long-term wellness
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