What’s Up THIS WEEK?! Instagram CHANGES! 😳 GMAIL Big Change? 🎁 34 Hallmark Movies? 📧 Your First 200 Characters Decide EVERYTHING | Ep. 567

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Your inbox quietly turned into a search engine this week, and almost nobody has updated their emails for it. Jay Schwedelson gets into what Gmail's AI summaries are actually scanning for, why the first 200 characters of live text now decide whether your campaign gets pulled in, and what that does to the shelf life of every send. There's also a new Meta subscription worth a look, a Google Ads report hiding in plain sight, and a Spotify setting that can save you from public embarrassment.

ㅤ

Best Moments:

(00:30) Meta One lands, and it quietly changes how fast business pages pick up followers

(01:19) Why new paid platform tools tend to radically over-deliver in their first few months

(02:05) Gmail search goes natural language, and your inbox becomes your own personal search engine

(03:17) The long tail nobody planned for, and why old campaign links can no longer 404

(03:50) The action, product, deadline formula for your first 200 characters of live text

(05:15) Spend Benchmarks in Google Ads shows how your weekly spend stacks up against similar businesses