What’s Up THIS WEEK?? 🚨 INSTANT 20% Email Open Boost? A Million People Hit The SLOP Button | Ep. 556

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Big shoutout to our sponsor, Knak!

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A million people have now clicked "seems like AI slop" on LinkedIn, and the number LinkedIn released right after it is either a real win or a rounding error, depending on whose feed you're looking at. Jay Schwedelson has that one, plus a lawsuit going after the sleep score you check before you open your eyes, and two subject line stats that argue the exact opposite of the best practice everyone keeps repeating. Stick around for the email data, but the Oura story is the one you'll end up texting someone about.

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Best Moments:

(00:30) LinkedIn's AI slop report button gets used over a million times in a matter of weeks

(01:00) The claim that flagged content is now pulling 40% fewer views, and why the feed doesn't feel like it

(01:45) Oura gets hit with a class action over whether a ring can actually measure sleep at all

(03:00) Subject lines under 15 characters are quietly beating open rates by more than 15%

(04:00) The case for writing a subject line so long it gets cut off on purpose

(04:45) ChatGPT advertising rolls into 31 more European markets this week