What’s Up THIS WEEK?! AI Tip to SHOWING Up ➕ Instagram BIG Change 🔥 | Ep. 518

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Ever asked an AI tool to explain your own company and cringed at how wrong it got things? This week there's a genuinely simple fix for that, and Jay Schwedelson lays it out in a way that turns those AI answers into a ready-made content plan. He somehow gets there by way of a hospital collab and a four-dollar Instagram upgrade he's weirdly excited about, which tells you everything about how this one flows.

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Best Moments:

(00:16) Disney teams up with Philips to surround kids with ambient Disney characters during their MRIs

(01:36) The gut-punch stat, 88 percent of CMOs are getting grilled on AI visibility while most have no plan

(02:06) Most marketers have already caught AI describing their company completely wrong

(03:40) Ask all four AI tools the same question, then build content around the answers they all share

(04:52) Meta's new Instagram add-on lets your stories outlive the 24-hour cutoff, and Jay thinks it's worth it

(06:45) The Eventastic pitch arrives with DJs, a cannonball guy, and a Taylor Swift dance contest