SPECIAL SERIES ==> 👻 Your Old Web Pages Are Being Ghosted by AI <== | BATHROOM Break #130 COLLAB: The Marketing Millennials + Do This, Not That

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Google is cracking down on lazy AI content, but the AI tools themselves still love a cheesy listicle and ignore any page you haven’t touched in a year. Jay Schwedelson calls it the 1995 version of the internet, and Daniel Murray shares a retargeting text that actually got him to click. There’s also a Halloween rant about parents using babies as candy spokespeople, and a skincare mishap that had half of Instagram worried about Jay.

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Best Moments:

(02:43) Google’s latest update flags low-quality AI content, scraped posts, and spammy backlinks

(03:38) Pages that haven’t been updated in a year are two times less likely to be cited by AI tools

(05:35) Why listicles dominate AI citations, even though they feel like a throwback

(06:04) Ahrefs tracked 1,900 pages and found adding schema did nothing for AI visibility

(06:46) A retargeting text with a 2:00 PM deadline that really expired, and why that works

(08:09) Retargeting is one of the most cost-effective channels if you treat it as its own program