SPECIAL SERIES ==> 📌 Your Old LinkedIn Posts Still Have a Job <== | BATHROOM Break #131 COLLAB: The Marketing Millennials + Do This, Not That

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All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Your buyers are counting every dollar right now, and a plain percent-off discount isn’t pulling the weight it used to. Jay Schwedelson and Daniel Murray get into what actually earns a yes when budgets are tight, and they have zero patience for anyone promising guaranteed AI visibility for a fee. It’s quick, practical, and also includes a Harry Potter name game that goes very badly for one of them.

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Best Moments:

(03:29) Why framing your offer as “the cost of two lattes” can beat a straight 20% off

(04:26) Pitching your product as a must-buy wishlist item, or a 2027 budget line for B2B

(06:46) Why your pinned comment should keep changing long after the post goes live

(08:59) An Ahrefs study on schema markup that pokes a hole in paid AI visibility promises

(10:37) The incognito browser check to run before trusting anyone’s AI visibility results

(12:31) A Masked Singer segment for Marketingland gets pitched, with Ken Jeong as the dream judge