SPECIAL SERIES == The MEME PLAYBOOK You Didn’t Know You Needed 💡 <== | BATHROOM Break #65 COLLAB: The Marketing Millennials + Do This, Not That

Memes aren’t just for Gen Z or internet junkies—they’re a real-deal marketing tool, and Jay Schwedelson teams up with Daniel Murray to break down exactly why. From condiment debates to viral ad strategies, they get into how memes can signal audience empathy, drive shares, and even outperform traditional ad formats. If you’ve ever wondered whether your “serious” brand could pull one off—yep, you probably can.

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Best Moments:

(02:05) Jay's traumatic first Florida burger with surprise mustard and ketchup

(03:00) Daniel explains why memes are the language of the internet

(03:45) How to safely create memes without copyright issues or creative risk

(04:20) Memes as powerful ad formats that prove you understand your audience

(05:26) Why you shouldn’t keep using the same carousel over and over

(07:15) Jay’s trick for finding viral meme formats to recaption for your niche

(08:30) How platforms punish watermarked or reposted content

(09:05) Want to reuse a hit meme? Resize it first or risk getting throttled

(09:57) Daniel’s hot take: skip Taco Bell, hit the local burrito joint

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Follow Daniel on The Marketing Millennials and let him know what you want future bathroom breaks to cover.

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Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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