SPECIAL SERIES ==> 🕵️ The Clicks You're Not Tracking Are Costing You <== | BATHROOM Break #116 COLLAB: The Marketing Millennials + Do This, Not That

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You would not expect a debate about short sleeves and flip-flops to bury a legitimately useful marketing lesson, but here we are. After Jay Schwedelson shows up in short sleeves for once and gets roasted for it, he and Daniel Murray get into the intent signals most teams walk right past, the tiny stuff like which CTA someone clicks, whether they hit reply, or if they left an emoji in a webinar. Turns out those throwaway behaviors are quietly telling you who is actually about to buy.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(02:35) Not every click is equal, and a hidden honeypot link quietly filters out the bots padding your numbers

(03:14) Track clicks by where they sit in the email, because the people scrolling to the bottom are reading every wordㅤ

(03:50) Separating ICP account clicks from the rest shows which topics your target accounts actually care about

(04:31) The people tapping your lower CTA reach pipeline faster and turn into higher lifetime value customers

(04:53) A webinar emoji reaction or a throwaway hello in your chatbot is a louder intent signal than most opens

(05:53) Ask an easy reply question, then let AI turn those replies into first party data that also boosts deliverability