SPECIAL SERIES == Rename That “Ebook”! 📚 Simple Naming Wins for Marketers <== | BATHROOM Break #59 COLLAB: The Marketing Millennials + Do This, Not That

From Do This, NOT That: Marketing Tips with Jay Schwedelson GURU Media Hub

In this episode of The Bathroom Break, host Jay Schwedelson and Daniel Murray break down why naming your content or sale matters way more than you think—and swap tips (and jokes) about traffic and viral salads.

=================================================

Best Moments:

(01:56) Content names matter more than content itself

(02:41) Ebook vs. guide: “guide” gets more downloads

(03:47) Test names like checklist, playbook, blueprint

(05:27) Sale names: don’t stick with “summer sale”

(06:04) Segment lists—custom names for each group

(06:46) Write 20 headlines before any content

(08:08) People buy the menu name, not the dish

(09:41) Viral salads ruined Jay’s favorite spot

=================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma