SPECIAL SERIES == Failing Fast Is a Power Move 🔥 <== | BATHROOM Break #68 COLLAB: The Marketing Millennials + Do This, Not That

Sometimes your best growth comes from your worst flops. On this Bathroom Break edition, Jay Schwedelson and Daniel Murray get real about failure in marketing—not just accepting it, but planning for it, documenting it, and even celebrating it. From botched campaigns to abandoned social channels, they dig into why marketers should embrace failure as a feature, not a bug.

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Best Moments:

(01:41) If you're not comfortable with failure, you're not going to grow—period

(02:49) Bad marketing often just gets ignored, so most people never even see your misses

(03:30) Not documenting failures is worse than failing itself

(04:20) You have to create a culture where sharing mistakes doesn’t feel risky

(05:00) Every campaign should have a clear kill switch—don’t let it drag on

(06:15) The Guru Awards launch flopped fast, and that was the win

(07:00) Letting go of TikTok let Marketing Millennials double down on what was working

(08:00) Keto, Barry's, vegetarian… personal flops can be just as revealing

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.

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Partner with Jay: https://www.jayschwedelson.com/contact

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Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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