🔵SPECIAL EPISODE!!🔵REAL Story of GURU Conference being SOLD to Constant Contact w/FRANK VELLA CEO Constant Contact🤝 REAL Story of GURU Conference being SOLD to Constant Contact! | Ep. 586

From Do This, NOT That: Marketing Tips with Jay Schwedelson GURU Media Hub

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Catch CEO of Constant Contact Frank Vella's keynote at GURU Conference, the free virtual email marketing event. Register at guruconference.com.

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A cold LinkedIn message to a CEO he’d never met ended with Constant Contact acquiring GURU Conference. Jay Schwedelson and Frank Vella retrace how that one note got a reply within an hour and a call within a day, and why the fit felt obvious from the first conversation. Frank also gets candid about who really reads his inbox and where messages from strangers actually get noticed, which is gold for anyone trying to reach a busy executive.

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Best Moments:

(01:21) The angry morning after GURU 2025 that led to a cold message to a CEO Jay had never met

(02:54) An hour later Frank replies, and the two are on a call within 24 hours

(05:12) Why the tagline “We’ll make you a better marketer” never sat right with Frank

(09:42) The outreach move that makes a CEO look unresponsive without meaning to

(11:40) Why LinkedIn notifications get seen long before connection requests do

(14:12) Frank’s promise that GURU will never turn into a sales pitch