EP. 88- Turning 40,000 Customers Into REAL Relationships GUEST: CMO of Marigold Wendy Werve I EXPERT QUICK TIPS
In this episode of Do This, NOT That, host Jay Schwedelson interviews Wendy Werve, the Chief Marketing Officer of Marigold. They discuss Wendy's career path from journalism and politics into marketing, the importance of saying "yes" to new opportunities, and how Marigold builds relationships with its 40,000+ customers by treating them like human beings. Wendy shares advice on personalization, customer loyalty programs, email marketing trends, and more. Main Discussion Points: Wendy's unlikel...
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