EP. 74- INFLUENCER Marketing? LinkedIn B2C?? What's Up THIS WEEK

From Do This, NOT That: Marketing Tips with Jay Schwedelson GURU Media Hub

This episode of "What's Up This Week" host Jay Schwedelson provides updates on the latest trends and developments in influencer marketing, Reddit's plans to go public, and LinkedIn's push into consumer marketing targeting high-value customers. Key Discussion Points: - Influencer marketing spend is predicted to reach $24B by 2024, up 50% in 2 years. However, some practices like Nike's deal with a 13-year old raise ethical questions. - Weight Watchers' GLP-1 House campaign with influencers b...