EP. 56- DUMP Dead Email Addresses? I Ask Us ANYTHING

In this episode of "Ask Us Anything", host Jay Schwedelson answers a work question about whether to remove non-engaged email addresses from email lists, and a "ridiculous question" about his thoughts on waiters not writing down orders at restaurants. Key Discussion Points: - Removing non-engaged email addresses after 2+ years of inactivity to improve metrics and deliverability - Still using non-engaged emails for targeting on platforms like LinkedIn and Meta - An anecdote about a frustrat...