EP. 48- What's Up THIS WEEK - 1/2/2024

From Do This, NOT That: Marketing Tips with Jay Schwedelson GURU Media Hub

In this week's "What's Up This Week" episode, Jay discusses key insights from a recent study on optimal platforms for short-form video content. He also shares updates on the latest season of The Bachelor. Main Discussion Points: - A study by Amplify analyzing 1300 brands on TikTok and Instagram found Instagram Reels delivers significantly higher reach and engagement for short-form video compared to other platforms. - Instagram Reels delivers 6x the reach compared to Instagram Stories, yet ...