EP. 28- INSTANT BOOST! ‘From’ More Important Than Subject Line?? | Jay's Scoop

From Do This, NOT That: Marketing Tips with Jay Schwedelson GURU Media Hub

In this episode of 'Do This, Not That', Jay delves into the power of multi-identities and testing various from names, drawing inspiration from big players like Apple. Don't miss out on leveraging this overlooked aspect of email marketing to enhance engagement without annoying your recipients. Discover how adding specific offers in the 'From Name' section can increase opens by up to 25% and why certain names outperform brand names. Main Discussion Points: - The “from name” is what shows up f...