Ep. 241- NHL! Nashville Predators DIRECTOR of Consumer Strategy: Lindsay Rutledge: Email Segmentation, Animated GIFs, and more!

In this episode of Do This, Not That, host Jay Schwedelson interviews Lindsay Rutledge, Director of Consumer Strategy and Communication for the Nashville Predators. They discuss email marketing strategies, segmentation techniques, and the unique challenges of marketing for a major sports team. ================================================================= Best Moments: (01:18) Lyndsay's background in sports marketing (04:07) Managing multiple brands and marketing responsibilities (05:31) ...