Ep. 218- 28% INCREASE! ⬆️ What is FONF? (Fear Of Not First!) 🛍️ My HOLIDAY BUYING GUIDE! Jay’s SCOOP

In this episode of Do This, Not That, host Jay Schwedelson discusses the emerging trend of FONF (Fear of Not being First) in marketing and how it's replacing the traditional FOMO (Fear of Missing Out) approach. He provides actionable tips for both B2B and consumer marketers to leverage this new consumer behavior in their campaigns. ================================================================= Best Moments: (00:40) Introduction to the concept of FONF (Fear of Not being First) (02:56) B2B ...