Ep. 217- GUEST: 🛳️ Norwegian Cruise Line EMAIL PERSONALIZATION and WELCOME SERIES TIPS with Damara McKoy FROM NCL!

In this episode of Do This, Not That, host Jay Schwedelson welcomes Damara McKoy, a key member of the digital marketing team at Norwegian Cruise Line. They discuss Norwegian's approach to email marketing, personalization, and the company's recent rebranding efforts. ================================================================= Best Moments: (02:21) Damara's career path and journey to Norwegian (04:49) Norwegian's welcome email series and personalization efforts (06:35) Interactive email ...