Ep. 182 - The Importance of SMS!? 📲 ===> GUEST: Kara Trivunovic, Senior Vice President, Zeta Global - Why Human Connection MATTERS In Digital Marketing! 💘

In this episode, host Jay Schwedelson sits down with Kara Trivunovic, Senior Vice President of Strategic Solutions at Zeta Global. They talked about the evolving landscape of email marketing, the growing role of AI, and how SMS is shaping modern marketing strategies while emphasizing the importance of maintaining a human connection in digital communications. ================================================================= Best Moments: (03:25) How AI is transforming email marketing, parti...