Ep. 147 - NEW Segmentation Secrets!! 😮 Team Building Ugghhhhhh! | Jay’s Scoop

From Do This, NOT That: Marketing Tips with Jay Schwedelson GURU Media Hub

In this episode, host Jay Schwedelson discussing two simple but impactful marketing tactics related to segmentation — click-based segmentation and telling customers the segment they are in.

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Best Moments:

(00:33) The importance of click-based segmentation in marketing

(04:22) Segmentation and personalization and how it can improve CTRs

(08:55) Jay on a team-building exercise he had to do recently (guilt pleasure movies)

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