EP. 14- ANIMATED GIFs In Email!! C'mon! Do it. w/ Pierce Ujjainwalla from Knak l Expert Quick Tips

From Do This, NOT That: Marketing Tips with Jay Schwedelson GURU Media Hub

In this episode of Do This, NOT That Jay chats with Pierce Ujjainwalla, co-founder and CEO of email design platform Knak, about email marketing. They bust myths around embedding videos in emails and discuss how animated GIFs can increase engagement. Listeners will learn tips for creating effective animated GIFs, as well as when and how to use them in emails for both B2B and B2C audiences. Main Discussion Points: Animated GIFs can increase clickthrough rates by over 20% in emailsYou cannot em...