Ep. 114- This is GOODBYE...and GOSSIP is GOOD! I Ask Us ANYTHING

From Do This, NOT That: Marketing Tips with Jay Schwedelson GURU Media Hub

In this week's episode of "Do This, Not That", host Jay Schwedelson tackles a marketing question about sending "goodbye" emails to re-engage inactive email list subscribers. You'll his strong opinions on avoiding controversial topics and focusing on gossip when dining out with friends. Best Moments: (01:36) Sending "goodbye" emails to email list subscribers who haven't engaged in 12+ months can lift open rates to over 25% and save rates around 9% on average (04:03) These emails work well...