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Noam Segal - Tools and tactics for modern user research

Episode Ep 51 May 9, 2024 55 min 42s

Noam Segal - Tools and tactics for modern user research

From Dive Club 🤿 Ridd

Noam Segal has led research at companies like Meta, Airbnb, Wealthfront, Twitter, and most recently Upwork. He also teaches the #1 user research course on Maven. So this episode is a masterclass in user research. We discuss:
- How to conduct better interviews
- The keys to an effective research plan
- How to become a masterful research storyteller
- How AI is creating a new wave of research tools
- When to rely on qualitative vs. quantitative tactics
- The modern user research tools you need to know about
- How to ensure research is integrated in the product process

Noam’s modern research tech stack:
Steve Portigal’s book: Interviewing users (how to uncover compelling insights)
Mr. Beast’s YouTube
Lenny’s Podcast with Judd Antin: The UX research reckoning is here

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