Desirability is the new Margin - from Paris 🇫🇷

Desirability Is the New Margin is the podcast where luxury, culture, and business strategy converge. Broadcasting from Paris, each episode unpacks the hidden forces shaping global taste, from LVMH and Hermès to Vogue and Nike. Seasoned voices in culture and strategy go beyond quarterly results to explore why desirability , not scale, is the new driver of growth, power, and cultural capital . With insights drawn from boardrooms, runways and culture, this is essential listening for executives, investors, and decision-makers who want to understand how narrative, myth, storytelling and soft power are redefining business in the 21st century. Read analysis here : https://marcinparis.substack.com